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Feed Your Nightmares - Nightmare King
To sell Burger King's special edition Halloween sandwich, we named it the Nightmare King and then made a campaign about how eating it causes nightmares - all with scientific proof.
Agency: DAVID The Agency
ECD: Ricardo Casal / Juan Pena
ACD: Fernando Pellizzaro / Jean Zamprogno
Copywriter: Nellie Santee / Alexander Allen
Art Direction: Andy Tamayo
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