National Safety Council - The Obituary Project
Silver on The Young Ones / Silver on the Addys
Objective: Raise awareness of opioid overdose risk while reducing the stigma
With this film, we intended to capture and publish real reactions from people, about this issue that is very real. We set up an interview scenario, in which we asked people to read two obituaries for the same person, each written from a different perspective.
Art Director: Leticia Romano
Copywriter: Nellie Santee and Ranjana Naik