The Impossible Taste Test
The Launch of the plant-based Whopper was done in three stages: first a local market test, then a National Launch, and finally a Europe launch. The Impossible Whopper campaign format was so successful that the platform was replicated throughout the globe, in several languages, all supervised by the team I was a part of. I was an active part of the concept, production, and editing of all the spots of the campaign.
The campaign launch also got a Silver in the Effies.