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THE PHARAOH'S LOST CAT

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To launch the most premium cat food ever, Sheba decided to do something no other cat food had done before: feed it to a living god.

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The activation was part of a 360 campaign in the US market, focusing on Online media and Influencer Marketing.

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3 Shortlists in Cannes Lions

The Pharaohs' Lost Cat
Sheba Selections Filets

OTHER MENTIONS IN MEDIA

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Adweek

Pet Book

People

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